Social Media Marketing (SMM)

Social Media Marketing
0 student

Overview

The Social Media Marketing Program will cover all aspects of social media such as facebook, instagram, linkedin, twitter, pinterest, snapchat, ORM, etc. Individuals will get to learn about different platforms of social media marketing and how to promote brand on platforms. Social media strategies and analyzing results will also be a part of session.

Social Media Marketing Course Details

Introduction to Social Media

 Facebook Marketing

    • Creating Content for Facebook & Social Media
    • Why Content is the foundation of SMM
    • Psychology of Social Sharing
    • Building Content That is Inherently Shareable
    • Facebook Marketing
    • What is Facebook Marketing
    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager
    • How does Facebook Advertising Work?
    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting

Instagram & LinkedIn Marketing

    • Marketing on Instagram
    • Optimizing your instagram business profile
    • Crafting an Instagram content strategy
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads

LinkedIn as a Marketing Platform

    • LinkedIn for Personal Branding
    • Brand Marketing on LInkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads

Twitter and Snapchat Marketing

    • Twitter Marketing
    • Twitter Marketing for Brand Awareness
    • Twitter Ads
    • Twitter Analytics
    • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

 Snapchat Marketing

    • Snapchat for business
    • Building a following
    • Driving Engagement
    • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

    • Pinterest Marketing
    • Pinterest for business
    • Marketing on Pinterest
    • Best Practices
    • Leveraging Rich Pins
    • Analytics & Measurement

Social Media Marketing Tools

    • Hootsuite
    • Buffer
    • TweetDeck
    • Sprout Social

Crafting a Successful Social Media Strategy

    • 10-step framework to crafting a successful Social Media strategy
    • Building Content That is Inherently Shareable
    • Creating Content for multiple platforms
    • Generating content ideas and building a plan
    • Effective Content Distribution
    • Evaluating Success
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₹15,000 ₹11,210
[Inclusive of GST, EMI available]

Course Features

  • Duration 20 hour
  • Quizzes Yes
  • Theory Yes
  • Practical Yes
  • Assessments Yes