We are offering combination course of SEO and SEM. Individuals will get to learn major part of digital marketing in this combine course. All SEO tactics and SEM techniques will be taught in same. Major part of digital marketing will be covered with live projects.
Combo 1 (SEO+SEM) Details
1. Search Engine Optimization
1.1 Search Engine Basic Knowledge
- What is Search Engine?
- How Search Engine Works?
- Best Search Engine
- Visibility on Search Engines
1.2 Basic Knowledge of Website
- What is Website?
- How to working on Website?
- How to Register Site?
- What is Domain & Sub domain?
- Hosting of Site
- Basic HTML
1.3 Keyword Research & Analysis
- What is Keyword?
- How to Keyword Search?
- Popular Keyword tools
- Google Trends
- Keyword Research & Analysis
1.4 On Page Optimization
- What is On Page Optimization?
- Meta Tag Creation
- Image Optimization
- Creating & Uploading Robot.txt
- Bold, Italic & Alt Tag
- Competitor Analysis
- What is Page Ranking?
- Heading Tag
- SEO Tools
- Pre/ Post website Analysis
- Creating/Uploading HTML & XML Sitemap
1.5 Off Page Optimization
- Directory Submission
- Social Bookmarking
- Free Classified Ads
- Image Submission
- Info graphics Submission
- Blog Submission Blog Commenting & Uploading
- Forum Submission
- PPT & PDF sharing
- Article Submission
1.6 Algorithms & Updates
- What is Google Panda Update?
- What is Penguin Update?
- What is Humming Bird Update?
- Google Rank Brain
- What is Canonical Links?
- What is Site Links?
1.7 Google Analytics
- Introduction of Google Analytics
- Creating Uploading Google Analytics Code
- What are sessions Bounce, rate new, return users?
- Custom Reporting in Google Analytics
- Applying Filter in Google Analytics
- Email Tracking and Google Analytics
- Conversion Tracking in Google Analytics
1.8 Webmaster Tools / Google Search Console
- Information of Webmaster Tool
- Structure Data
- Structured Data Testing Tool
- Accelerated Mobile Page
- International Targeting
- Crawling Errors
- XML Site Map Submission
- Robot Tester
- Mobile Usability Tool
1.9 Local SEO
- What is Local SEO?
- Importance of Local SEO
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Submission to Google My Business
2. Search Engine Marketing
2.1 Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
2.2 Creation of Search Ad Campaign (PPC)
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc.
2.3 Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
2.4 Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
2.5 Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
2.6 YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
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