Pay Per Click (PPC) Advertising

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Advanced PPC course helps individual gain knowledge about PPC advertising in depth. PPC Advertising comes under Google search, display, youtube, mobile, email type of campaign. Where, individual will learn complete about CPC cost, clicks, results, analysis, reports and more. This course will help one in business or in work.

PPC Course Details

                  Overview of PPC

                   Creation of PPC Ads Campaigns

    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc.

Creation of Google Display Ads Campaigns

    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation – Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo
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₹20,000 ₹14,160
[Inclusive of GST, EMI available]

Course Features

  • Duration 20 hour
  • Quizzes Yes
  • Theory Yes
  • Practical Yes
  • Assessments Yes