Combo2 ( Social Media + PPC )

Combo2 ( Social Media + PPC )
0 student

Overview

In this course individuals will learn about PPC advertising and social media marketing techniques. Know more about how to create ppc serach ad campaigns and social media marketing, advertising methods on social media platforms such as Facebook and instagram.

Combo 2 ( Social Media + PPC ) Course Details

1 PPC Advertising

1.1 Creation of Search Ad Campaign (PPC)

    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc.

 

1.2 Mobile Ad Campaigns

    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo

2. Social Media Marketing

2.1 Introduction to Social Media

2.2 Facebook Marketing

    • Creating Content for Facebook & Social Media
    • Why Content is the foundation of SMM
    • Psychology of Social Sharing
    • Building Content That is Inherently Shareable
    • Facebook Marketing
    • What is Facebook Marketing
    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager
    • How does Facebook Advertising Work?
    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting

2.3 Instagram & LinkedIn Marketing

    • Marketing on Instagram
    • Optimizing your instagram business profile
    • Crafting an Instagram content strategy
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads

2.4 LinkedIn as a Marketing Platform

    • LinkedIn for Personal Branding
    • Brand Marketing on LInkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads

2.5 Twitter and Snapchat Marketing

    • Twitter Marketing
    • Twitter Marketing for Brand Awareness
    • Twitter Ads
    • Twitter Analytics
    • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

2.6 Snapchat Marketing

    • Snapchat for business
    • Building a following
    • Driving Engagement
    • Analytics & Measurement

2.6 Pinterest Marketing & Creating a Successful Digital Marketing Strategy

    • Pinterest Marketing
    • Pinterest for business
    • Marketing on Pinterest
    • Best Practices
    • Leveraging Rich Pins
    • Analytics & Measurement

2.7 Social Media Marketing Tools

    • Hootsuite
    • Buffer
    • TweetDeck
    • Sprout Social

2.8 Crafting a Successful Social Media Strategy

    • 10-step framework to crafting a successful Social Media strategy
    • Building Content That is Inherently Shareable
    • Creating Content for multiple platforms
    • Generating content ideas and building a plan
    • Effective Content Distribution
    • Evaluating Success
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₹30,000 ₹20,060
[Inclusive of GST, EMI available]

Course Features

  • Duration 40 hour
  • Quizzes Yes
  • Theory Yes
  • Practical Yes
  • Assessments Yes