Basic Digital Marketing

Basic Digital Marketing
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Overview

In Basic Digital Marketing course, we are offering various modules which will include SEO, Search Engine Marketing, Social Media Marketing, Content Marketing and more. This course will cover basics of all such topics which contribute mainly in digital marketing. One will get basic understanding about the same.

Basic Digital Marketing Course Details

1. Digital Marketing Overview

      • What is Digital Marketing?
      • Digital Marketing Strategies

2. Search Engine Optimization

2.1 Search Engine Basic Knowledge

      • What is Search Engine?
      • How Search Engine Works?
      • Best Search Engine
      • Visibility on Search Engines
      • Crawlers

2.2 Basic Knowledge of Website

      • What is Website?
      • How to working on Website?
      • How to Register Site?
      • What is Domain & Sub domain?
      • Hosting of Site
      • Basic HTML

2.3 Keyword Research & Analysis

      • What is Keyword?
      • How to Keyword Search?
      • Popular Keyword tools
      • Google Trends
      • Keyword Research & Analysis

2.4 On Page Optimization

      • What is On Page Optimization?
      • Meta Tag Creation
      • Image Optimization
      • Creating & Uploading Robot.txt
      • Bold, Italic & Alt Tag
      • Competitor Analysis
      • What is Page Ranking?
      • Heading Tag
      • SEO Tools
      • Pre/ Post website Analysis
      • Creating/Uploading HTML & XML Sitemap

2.5 Off Page Optimization

      • Directory Submission
      • Social Bookmarking
      • Free Classified Ads
      • Image Submission
      • Info graphics Submission
      • Blog Submission Blog Commenting & Uploading
      • Forum Submission
      • PPT & PDF sharing
      • Article Submission

2.6 Algorithms & Updates

      • What is Google Panda Update?
      • What is Penguin Update?
      • What is Humming Bird Update?
      • Google Rank Brain
      • What is Canonical Links?
      • What is Site Links?

2.7 Google Analytics

      • Introduction of Google Analytics
      • Creating Uploading Google Analytics Code
      • What are sessions Bounce, rate new, return users?
      • Custom Reporting in Google Analytics
      • Applying Filter in Google Analytics
      • Email Tracking and Google Analytics
      • Conversion Tracking in Google Analytics

2.8 Webmaster Tools / Google Search Console

      • Information of Webmaster Tool
      • Structure Data
      • Structured Data Testing Tool
      • Accelerated Mobile Page
      • International Targeting
      • Crawling Errors
      • XML Site Map Submission
      • Robot Tester
      • Mobile Usability Tool

    2.9  Local SEO

      • What is Local SEO?     
      • Importance of Local SEO
      • Local SEO Ranking Signals
      • Local SEO Negative Signals
      • Submission to Google My Business

3. Search Engine Marketing

3.1 Introduction to SEM – Fundamentals & Case Studies

      • Consumer Journey
      • What is SEM? Why SEM?
      • What is Google AdWords? Why Google AdWords?
      • Google Network
      • AdWords Terminologies
      • How Does the SEM Auction Work?
      • Structure of an AdWords Account
      • Campaign Types – Introduction to Search, Display (including Videos),
      • Shopping and Mobile-specific campaign types, and when/why to use them.

3.2 Creation of Search Ad Campaign (PPC)

      • Ad
      • Ad Formats
      • Ad Text Policies
      • Ad Text Best Practices
      • DKI
      • Ad Extensions
      • Keyword Research
      • Tools – Keyword Planner & Estimator
      • Keyword Match types
      • Keyword Strategies
      • Landing Page
      • Bidding and Budget
      • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc.

3.3 Creation of Google Display Network

      • GDN Targeting Options
      • Display Ad Formats
      • Ad Gallery Tool
      • Conversion Tracking
      • GDN Campaign Creation – Demo
      • Remarketing
      • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
      • Advanced Display: Smart Display Campaigns

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₹30,000 ₹25,960
[Inclusive of GST, EMI available]

Course Features

  • Duration 40 hour
  • Quizzes Yes
  • Theory Yes
  • Practical Yes
  • Assessments Yes