Advance Digital Marketing

Advance_Digital_Marketing
1 student

Overview

In Advanced Digital Marketing Course, the level of training will be according to industry working and knowledge. All advance elements of digital marketing such as SEO, Link building, Search Engine Marketing, Social Media Marketing, Digital Data Analytics, Email Marketing and more such modules are joined in the same. Advance level of digital marketing learning and implementation, according to business and agency point of view will be provided.

Advance Digital Marketing Course Details

1. Digital Marketing Overview

      • What is Digital Marketing?
      • Digital Marketing Strategies
      • Defining Digital Marketing Goals
      • Digital Marketing Trends
      • Digital Marketing Platforms

2. Search Engine Optimization

2.1 Search Engine Basic Knowledge

      • What is Search Engine?
      • How Search Engine Works?
      • Best Search Engine
      • Visibility on Search Engines
      • Crawlers

2.2 Basic Knowledge of Website

      • What is Website?
      • How to working on Website?
      • How to Register Site?
      • What is Domain & Sub domain?
      • Hosting of Site
      • Basic HTML

2.3 Keyword Research & Analysis

      • What is Keyword?
      • How to Keyword Search?
      • Popular Keyword tools
      • Google Trends
      • Keyword Research & Analysis

2.4 On Page Optimization

      • What is On Page Optimization?
      • Meta Tag Creation
      • Image Optimization
      • Creating & Uploading Robot.txt
      • Bold, Italic & Alt Tag
      • Competitor Analysis
      • What is Page Ranking?
      • Heading Tag
      • SEO Tools
      • Pre/ Post website Analysis
      • Creating/Uploading HTML & XML Sitemap

2.5 Off Page Optimization

      • Directory Submission
      • Social Bookmarking
      • Free Classified Ads
      • Image Submission
      • Info graphics Submission
      • Blog Submission Blog Commenting & Uploading
      • Forum Submission
      • PPT & PDF sharing
      • Article Submission

2.6 Algorithms & Updates

      • What is Google Panda Update?
      • What is Penguin Update?
      • What is Humming Bird Update?
      • Google Rank Brain
      • What is Canonical Links?
      • What is Site Links?

2.7 Google Analytics

      • Introduction of Google Analytics
      • Creating Uploading Google Analytics Code
      • What are sessions Bounce, rate new, return users?
      • Custom Reporting in Google Analytics
      • Applying Filter in Google Analytics
      • Email Tracking and Google Analytics
      • Conversion Tracking in Google Analytics

2.8 Webmaster Tools / Google Search Console

      • Information of Webmaster Tool
      • Structure Data
      • Structured Data Testing Tool
      • Accelerated Mobile Page
      • International Targeting
      • Crawling Errors
      • XML Site Map Submission
      • Robot Tester
      • Mobile Usability Tool

    2.9  Local SEO

      • What is Local SEO?     
      • Importance of Local SEO
      • Local SEO Ranking Signals
      • Local SEO Negative Signals
      • Submission to Google My Business

3. Search Engine Marketing

3.1 Introduction to SEM – Fundamentals & Case Studies

      • Consumer Journey
      • What is SEM? Why SEM?
      • What is Google AdWords? Why Google AdWords?
      • Google Network
      • AdWords Terminologies
      • How Does the SEM Auction Work?
      • Structure of an AdWords Account
      • Campaign Types – Introduction to Search, Display (including Videos),
      • Shopping and Mobile-specific campaign types, and when/why to use them.

3.2 Creation of Search Ad Campaign (PPC)

      • Ad
      • Ad Formats
      • Ad Text Policies
      • Ad Text Best Practices
      • DKI
      • Ad Extensions
      • Keyword Research
      • Tools – Keyword Planner & Estimator
      • Keyword Match types
      • Keyword Strategies
      • Landing Page
      • Bidding and Budget
      • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc.

3.3 Creation of Google Display Network

      • GDN Targeting Options
      • Display Ad Formats
      • Ad Gallery Tool
      • Conversion Tracking
      • GDN Campaign Creation – Demo
      • Remarketing
      • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
      • Advanced Display: Smart Display Campaigns

3.4 Mobile Ad Campaigns

      • Universal App Campaigns
      • Mobile-Specific Bidding and Targeting Strategies
      • Measuring Mobile Ad Performance and Conversions Report Editor
      • Optimization Strategies
      • Account Audit Demo

3.5 Shopping Campaigns – Introduction

      • What are Google Shopping Ads /Product Listing Ads?
      • Where do they appear on Google? What Shoppers on the internet do?
      • What retailers need? – New Advertising technologies
      • Google Shopping set retailers up for success
      • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
      • Merchant Centre Steps
      • Create Shopping Campaign on Google AdWords
      • Track Performance and Optimize the Campaigns

3.6 YouTube Marketing – Introduction & Ad Formats

      • YouTube Ad Formats
      • YouTube Campaign Creation
      • YouTube Analytics
      • Video Campaign Optimization Tips

4. Social Media Marketing

4.1 Introduction to Social Media

4.2 Facebook Marketing

      • Creating Content for Facebook & Social Media
      • Why Content is the foundation of SMM
      • Psychology of Social Sharing
      • Building Content That is Inherently Shareable
      • Facebook Marketing
      • What is Facebook Marketing
      • Facebook Page Best Practices
      • KPIs to measure success
      • Facebook Insights
      • Facebook Business Manager
      • How does Facebook Advertising Work?
      • Facebook Ad Campaign Objectives
      • Facebook Ad Targeting

4.3 Instagram & LinkedIn Marketing

      • Marketing on Instagram
      • Optimizing your instagram business profile
      • Crafting an Instagram content strategy
      • Influencer Marketing on Instagram
      • Analytics & Measurement
      • Instagram Ads

4.4 LinkedIn as a Marketing Platform

      • LinkedIn for Personal Branding
      • Brand Marketing on LInkedIn
      • LinkedIn Company Pages
      • LinkedIn Advanced Search
      • LinkedIn Premium
      • LinkedIn Ads

4.5 Twitter and Snapchat Marketing

      • Twitter Marketing
      • Twitter Marketing for Brand Awareness
      • Twitter Ads
      • Twitter Analytics
      • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

4.5 Snapchat Marketing

      • Snapchat for business
      • Building a following
      • Driving Engagement
      • Analytics & Measurement

4.6 Pinterest Marketing & Creating a Successful Digital Marketing Strategy

      • Pinterest Marketing
      • Pinterest for business
      • Marketing on Pinterest
      • Best Practices
      • Leveraging Rich Pins
      • Analytics & Measurement

4.7 Social Media Marketing Tools

      • Hootsuite
      • Buffer
      • TweetDeck
      • Sprout Social

4.8 Crafting a Successful Social Media Strategy

      • 10-step framework to crafting a successful Social Media strategy
      • Building Content That is Inherently Shareable
      • Creating Content for multiple platforms
      • Generating content ideas and building a plan
      • Effective Content Distribution
      • Evaluating Success
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₹50,000 ₹44,840
[Inclusive of GST, EMI available]

Course Features

  • Duration 80 hour
  • Quizzes Yes
  • Theory Yes
  • Practical Yes
  • Assessments Yes